Hi, I’m Erica 👋🏻

Self-employment doesn’t have to be a grind that costs you your life.

Let’s break all the rules and build something that brings you joy, fulfillment, and peace.

Let my breakdown lead to your breakthrough.

After over a decade of working with leaders on building and growing their businesses, I had all of the tools necessary to branch out and start a business of my own. Or at least I thought I did.

Turns out, you can have a rock-solid business plan and tons of experience and still struggle.

Not only was I in the midst of a complete dismantling of my life as I knew it, but I was also missing a few key things: late realization of ADHD + ASD (explained so much!), creativity in my approach, and support system.

After many false starts and lessons learned, I’ve found a much more sustainable path forward. I’m ready to help you build a business that enhances your well-being and leads to the freedom and fulfillment you desire.

I believe that being self-employed should enhance your well-being, not detract from it.

The lines between business and life are blurred, so nothing is off-limits in our coaching. My approach honors your whole human experience and helps you create harmony in fulfillment in all areas of life.

download | values are your compass |

download | values are your compass |

You might answer this question with words or characteristics that you find admirable in others, and that represent the person you mean to be.

But do you really have clarity on what your values are and why they are meaningful to you? Do you have a firm understanding of how your values shape your daily actions and help you make decisions that support your goals?

This robust guide provides a step-by-step process for establishing the ‘compass’ that will help guide you to a life of fulfillment and harmony.

What are your core values?

Download the Workbook

Building a sustainable life looks different for everyone. We all have different desires, needs, and priorities.

This guide will help you intentionally craft a life that feels sustainable by learning how to prioritize, manage, and replenish your energy. It will also bring your attention to things in your sensory environment that may be draining you in ways you were unaware of (or maybe you just weren’t sure what to do about it).

By having a few lists readily available to revisit as needed, you can intentionally craft a life that brings harmony and fulfillment, whatever that looks like for you.

“your business is your livelihood, but not your whole life”

I’m so grateful for every person I’ve worked with who has allowed me a glimpse into their heart and soul, and I’m grateful to YOU for getting this far on the page. I know how lonely, paralyzing, and exhausting it can be to try to build a business from scratch, and I’m here to tell you that you don’t have to do it alone.

I can't wait to meet you, strategize with you, and celebrate your inevitable success.

Thank you for being here

Testimonials

  • "As an entrepreneur, I often find myself juggling multiple responsibilities, from managing my company's operations to nurturing my role as a parent. Amid this madness, Erica offers invaluable strategic insights with unwavering support and empathy. Through her guidance, I have witnessed not only my business flourish but also my personal relationships with my children and peers. She possesses a rare ability to distill complex concepts into actionable strategies, empowering me to make informed decisions and navigate challenges with patience and confidence."

    Meredith

  • "I was struggling with the fear of being seen and the daunting prospect of starting my own business. Erica's coaching provided me with the insights, tools and unwavering support I needed. Her guidance not only helped me navigate through self doubt but also empowered me to confidently step into my journey. Her expertise in brand development was evident as we delved into identifying my target audience and shaping my brand's personality. Through thoughtful discussions, she helped me define a compelling vision and mission. The collaborative approach made the process enjoyable, and Erica skillfully translated my ideas into a cohesive brand identity"

    Adriana

  • "I have been working with Erica for over a year now and she has been great in every step of my personal and career development. One of the biggest struggles of my team was communication. Erica has helped us navigate through this struggle and there have been progress and improvements. She planned a 2 day workshop to work with the team in person, created a system for the team to always look back to for reference. After the workshop, the team has been a well cohesive unit and continuously improving."

    Sanusi

  • "I had not worked 1 on 1 with a business coach in the past and now I've experience first hand how much it can help. When we started I told you "I know I'll eventually get there on my own, but I'm hoping the process can be faster and easier than that." You helped me find my new foundation for expanding my businesses, you kept me focused and you held me accountable in a way that worked beautifully for me. Thank you so much for your coaching and support.

    Katrina

connect with me

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connect with me 〰️

Have questions? Want to share your story? Lets talk.